It's Pretty simple

We help you get higher margins and better
quality products with fewer returns.


You didn’t buy your car before you test-drove it, did you? Then why not take your purchasing decisions for a test-drive before making them? Don’t rely on biased and incomplete data. Get a performance comparison of potential products from 4th Strand.

The right data is powerful in the right hands — yours.

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Our Services


Our performance calibration service allows you to position your own products in the marketplace with just the right balance of quality and price to meet consumer demands.

PRODUCT PERFORMANCE

How good is your product?

COMPETITIVE INTELLIGENCE

How do you stack up to your competitors?

BRAND ANALYSIS

Is your brand consistent across categories?

PERFORMANCE MARKETING

Does the customer know your product is worth buying?

PRODUCT SELECTION

Who’s answering the question “Which one is best?”

PRODUCT SELECTION

Who’s answering the question “Which one is best?”

PRODUCT PERFORMANCE

How good is your product?

COMPETITIVE INTELLIGENCE

How do you stack up to your competitors?

NEGOTIATING LEVERAGE

Data is power.

PERFORMANCE MARKETING

Does the customer know your product is worth buying?

Our Team


  • Allen Welch

  • Larry Eddy

  • Meredith Najewicz

  • Dusti Nisbet

  • Chuck Thrasher

  • Natalie Bryan

  • Alex Castro

  • Chariti Heyward

  • Patrick Callahan

  • Courtney Dennis

  • Frieda Kenny

  • Daniel Dorsher

Explore


Contact us


Email: info@4thStrand.com
Main: 770-558-4800

3000 Northwoods Parkway, Suite 330
Norcross, GA 30071
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