Private Brand Benchmarking & Strategy
If you’re working on a private brand project, you’ll find that our expertise in product benchmarking will help to ensure your product’s position in the marketplace. You know that your customers want to know what they’re getting when they buy from you. We ensure that the performance and integrity of your products is consistent with your brand goals. Our processes help you to effectively execute your plan, ensuring that your customers purchase your products with confidence in the quality of what you’re offering.
We recognize the value of your time, so we’ve designed a simple and effective way to begin the process. We’ll come to you, whether in your store or at your office for a short meeting. We’ll ask a few questions around a retail plan-o-gram for your line of products, sizing up your competition and/or the careful consideration of your potential vendors. Immediately after, we’ll develop an optimum test protocol for your product category based on our research into your customer’s biggest performance needs, vendor feedback, and other relevant information databases.
With the test protocol in place, our test laboratories execute testing within a controlled environment to create individual product specifications to gauge product performance. We oversee ALL testing and make recommendations for any improvements, if necessary. We spend considerable time calibrating the performance of each test that with your input, allows us to assemble a product requirement document for your product.
Potential suppliers now have specific criteria they MUST meet in order to represent your brand. Not only will you find your brand positioned consistently across multiple product categories, but also it will simplify your comparison of potential suppliers. This “apples-to-apples” method of comparison will help to leverage your purchasing economics.
After testing, we continue to monitor ongoing product use and alter the specifications as they evolve. Keeping your product requirement document up-to-date guarantees that your merchandising efforts remain consistent, effective, and competitive.
So to summarize, you require a trusted product that is equivalent to your brand identity, confirming your commitment to quality and performance, while boosting profit opportunities and cost savings. This is where we can help. We are unique, not only in our mission and what we provide, but in the quality of the service we extend. We look forward to helping you drive your business.