In a Line Review, establishing the right product mix is a combination of evaluating price, business strategy, supplier relationships, and product performance. Our line review process gives you the performance insight you need to execute your plan. After a project with us, you will have a recommendation for the appropriate merchandise mix based on true product performance from your end user’s perspective.
Our easy and effective process begins with a very small investment of your time to assess your current strategies, methods, and results. In addition to doing our own research, we’ll examine the vendors’ methods of testing, determine your customer’s biggest performance needs, and develop an optimum test protocol for your specific product categories.
With your costs and deadlines in mind, we solicit various test laboratories to secure pricing and scheduling that cooperates with you and your needs. We will meet with you again briefly to present various test lab candidates and secure your approval for testing to begin. Upon your approval, the test laboratory then executes the optimum test protocol diligently within a controlled environment to create test results that measure product integrity and performance. We oversee ALL testing, making recommendations for any improvements, if necessary.
We spend considerable time extracting insights out of the mass of data coming from the lab. This leads to a concise and client-ready “interactive commercial report” that you can use to help make decisions that improve your company’s gross margin. Not only does this increase the overall performance of your merchandise at all price categories, but also it frees up your time, maximizes your efforts, and increases your company’s bottom line.
Contingent upon your approval, the cost of an LR project like this is typically absorbed by the participating vendors, resulting in an overall improvement in quality and performance, often at no cost to you! In fact, direct client feedback confirms a dramatic increase in gross margin and product performance along with minimal investments of time and money.
Our commitment to help you achieve a balanced combination of relevant data and cost while enhancing your products’ performance and value is just one of the many benefits of working with 4th Strand.
Allow our unique and personal approach to your needs and the immense pride we have in the skill and knowledge of our staff yield the advantage necessary to achieve powerful results that establish your brand strategy, integrity, and dominance in today’s competitive marketplace.